Constel
- Year
- 2017–2019
- Role
- Art direction, campaign concepts, visual systems, brand communication
- Client
- Constel, Natal, Brazil
- Deliverables
- Launch campaigns, OOH, sales materials, social, institutional content
THE IDEA
Real estate campaigns & Brand communication
For two years, I served as Art Director for Constel, a real estate developer based in Natal, Brazil, leading the creative work across property launches and ongoing brand communication.
I developed campaign concepts and visual systems for new residential developments, translating each project’s positioning, audience and commercial goals into cohesive creative executions across digital, social media, outdoor advertising and sales materials.
Alongside launch campaigns, I was responsible for maintaining the brand’s visual consistency across its broader communication ecosystem—from institutional and promotional content to day-to-day social media and external advertising.
Role
Creative Direction, Art Direction, Campaign Concepts, Visual Design, Brand Communication, Social Media and Outdoor Advertising
