Selected Case

Walnut Creek Prosthodontics

Brand, website, campaigns and content for a Bay Area prosthodontics practice.

Art Direction and Brand Design

Year
2022–Present
Role
Creative direction, art direction, design, motion, photography, web
Client
Walnut Creek Prosthodontics & Dental Implants, Walnut Creek, CA
Deliverables
Brand system, website, campaigns, social, video, print, in-clinic signage

THE CASE

A specialist practice, built as a complete brand.

Walnut Creek Prosthodontics & Dental Implants is a Bay Area specialist practice led by Dr. Sergio Florencio Jr. I developed the brand and continue to handle its creative work across digital, print, photography, motion, social, and web.

The context

The practice focuses on prosthodontics, dental implants, and complex restorative care. The goal was to communicate that level of expertise without making the brand feel intimidating or overly clinical.

My Role

I work hands-on from concept to final execution, shaping the art direction, brand design, motion and carrying it consistently across every piece the practice puts into the world.

Brand, website, campaigns and content for a Bay Area prosthodontics practice.